A. Introduction

SD Health and Beauty (“we,” “us,” or “our”) is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and safeguard data across our website, booking systems, electronic medical record platforms, SMS services, marketing campaigns, and AI-assisted communication tools.

By using our services, you consent to the practices described in this policy.

B. Information We Collect

1. Personal Information

Provided voluntarily through forms, consultations, appointment scheduling, EMR intake, or communication channels, including:

Name

Email address

Phone number

Demographic information

Consultation details, concerns, and treatment interests

Health-related information voluntarily submitted for candidacy screening (e.g., history of keloids, prior procedures)

2. Automated & Technical Data

Collected for analytics and security:

Browser type

Device type

Operating system

IP address

Cookies and tracking pixels

Advertising attribution data (e.g., Meta/Instagram ad interactions)

3. Messaging & Communication Data

We collect:

SMS interactions

AI-assisted chat responses

Call logs and voicemail transcripts

Form responses from Meta lead ads, website forms, and landing pages

This information improves appointment coordination, personalization, and customer experience.

C. How We Use Your Information

We use collected information to: a) Provide, schedule, and personalize medical and aesthetic services. b) Communicate regarding appointments, pre-care/post-care instructions, and inquiries. c) Send promotional messages, special offers, and service updates (only with explicit opt-in). d) Improve service quality and operational efficiency, including authorized AI-assisted messaging. e) Maintain compliance with healthcare, safety, and record-keeping requirements. f) Analyze website and marketing performance to improve user experience.

D. Disclosure of Information

We do not sell or trade your personal information.

We may share data only with:

HIPAA-compliant medical record systems

Appointment scheduling software

SMS and email service providers

Advertising and analytics platforms (e.g., Meta, Google) used to track campaign performance

Service providers who support our operations and are bound by confidentiality obligations

We disclose personal information only as necessary to deliver services or meet legal requirements.

E. Cookies, Pixels & Tracking Technologies

We use cookies and similar tracking tools to:

Improve website functionality

Analyze visitor behavior

Track marketing performance

Personalize content and ads

You may control cookies through your browser settings.

F. SMS, Email & AI-Assisted Communication

By providing your contact information and opting in, you consent to receiving:

Appointment reminders

Service-related communication

Follow-up messages

Limited promotional content

Messages may be generated or supported by approved AI tools to enhance speed and accuracy. You may opt out at any time.

G. Data Security

We implement administrative, technical, and physical safeguards to protect your information. While no system is completely secure, we maintain industry-standard protections for medical and personal data.

H. Your Rights

You may request to:

Access your information

Update or correct your information

Delete your information (except where medical record retention laws apply)

Opt out of marketing communication at any time

I. Policy Updates

We may update this Privacy Policy periodically. Updates become effective immediately upon posting to our website.